Silje Larsen, Author at Aeon Studio https://www.aeonstudio.design/author/silje-larsen/ Creative Infinity Mon, 14 Sep 2026 16:54:40 +0000 en-GB hourly 1 https://wordpress.org/?v=7.1.2 https://www.aeonstudio.design/wp-content/uploads/2026/04/cropped-Aeon-Studio-Minimalist-Logo_V-Copy-4-32x32.png Silje Larsen, Author at Aeon Studio https://www.aeonstudio.design/author/silje-larsen/ 32 32 Gorka istina https://www.aeonstudio.design/gorka-istina/?utm_source=rss&utm_medium=rss&utm_campaign=gorka-istina Mon, 07 Sep 2026 11:15:38 +0000 https://www.aeonstudio.design/?p=14568 Every TruthHas TwoSides. Every TruthHas TwoSides. Two sides, two characters, one bitter truth. Client Gorka Istina Year of the project 2026 Project duration 2 month A beer label has only a few seconds to tell its story. For Gorka Istina, we created a distinctive packaging concept built around contrast, character, and a touch of dark…

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Every Truth
Has Two
Sides.
Every Truth
Has Two
Sides.
Two sides, two characters, one bitter truth.

Client

Gorka Istina

Year of the project

2026

Project duration

2 month

A beer label has only a few seconds to tell its story. For Gorka Istina, we created a distinctive packaging concept built around contrast, character, and a touch of dark humour. Two beers, two personalities—Anđeoski Pas, a light pale ale with an angelic spirit, and Vražji Mačak, a dark porter with a much darker side. Custom illustrations, bold typography, metallic details, and a dramatic visual language turn each bottle into a character of its own while keeping both firmly connected under one unmistakable brand.

Branding
Web Development
Visual identity

Logo

Typo

Colors

Web

Gorka Istina lives somewhere between heaven and hell. One bottle brings the angel, the other lets the devil out. We turned that contrast into the heart of the packaging—using expressive characters, dramatic illustration and bold typography to give every beer its own personality. The result is a pair of labels that work individually, but become far more powerful when seen together.
Website

More about Gorka Istina coming soon.

Gorka Istina was created to feel bold, memorable and slightly provocative from the very first glance. The contrast between Anđeoski Pas and Vražji Mačak gives the brand its personality—two opposing characters, two different beers, but one shared visual world. Through expressive illustration, dark humour and strong packaging details, the identity turns each bottle into more than a product. It becomes a character, a conversation starter, and a small piece of storytelling in itself.

• Typography

Beautiful letters here.

The combination of Proxima Nova Alt and Bebas Neue ensures a modern, professional, and structured visual identity, balancing readability with strong typographic contrast.

• Colors

A dance of pigments.

A carefully selected color palette reflects innovation, precision, and creativity, establishing a strong and recognizable brand presence across all applications.

The visual identity of the Apple Oprema brand is based on a carefully selected color palette that reflects the brand’s core values: technology, innovation, precision, and aesthetic purity. Each color in the system has its purpose and contributes to the brand’s coherence across digital and physical applications.

• Viriatin (dark blue) – A symbol of stability, trust, and technological precision. This color emphasizes the brand’s seriousness and premium quality.

• Berouar (turquoise) – Brings freshness and modernity, reflecting the innovative spirit of technology.

• Turkiz (intense magenta) – Dynamic and bold, representing creativity and passion for design and aesthetics.

• Rarrad (red) – Highlights energy, determination, and the brand’s strong market presence.

• Ouruar (orange) – Symbolizes warmth, user-friendliness, and optimism, which are key aspects of the Apple Oprema brand.

• Vervidis (warm orange) – Connects technological precision with creative expression, ensuring balance in the visual identity.

• Sunriz (soft yellow) – Brings a sense of brightness and lightness, complementing the palette with a subtle yet effective finishing tone.

These colors create a distinctive visual identity for the Apple Oprema brand, emphasizing its connection to cutting-edge technology and minimalist design, in the spirit of Apple aesthetics.

• Other

Design and packaging
The design and packaging embody a balance of aesthetics and functionality, ensuring a premium, cohesive, and visually striking brand experience.
Website • eCommerce

Design

A seamless and visually compelling eCommerce experience, designed for clarity, efficiency, and brand consistency across all digital touchpoints.

On your phone? Perfect! No need to squint or search. Just tap below to see our website in its mobile-friendly glory.

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]]> AI in Branding: Collaboration, Not Replacement https://www.aeonstudio.design/design-trends-that-will-define-2025-2/?utm_source=rss&utm_medium=rss&utm_campaign=design-trends-that-will-define-2025-2 Sat, 15 Mar 2025 09:47:29 +0000 https://www.aeonstudio.design/?p=13755 Branding has always been about emotion, storytelling, and connection. But in 2025, artificial intelligence is no longer a distant concept — it is an embedded creative tool. The question is not whether AI will replace designers, but how it will redefine the creative process.

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  • AI in Branding: Collaboration, Not Replacement

Reading time:

  • 4 minutes

Date:

Author:

Introduction

Branding has always been about emotion, storytelling, and connection. But in 2025, artificial intelligence is no longer a distant concept — it is an embedded creative tool. The question is not whether AI will replace designers, but how it will redefine the creative process.

AI as a Creative Tool, Not a Replacement

AI offers speed, data-driven insights, and scalability. It can analyze consumer behavior, suggest color palettes based on market psychology, or instantly generate thousands of design variations. However, AI lacks empathy, cultural sensitivity, and narrative intuition. That gap defines the continued relevance of human designers.

The Human Side of Branding

Strong branding is never purely visual. It is conceptual. Human designers translate abstract business values into emotional systems that people recognize and trust. This interpretative layer cannot be automated — it must be designed.

Practical Applications in 2025

• AI-assisted ideation and rapid prototyping
• Dynamic brand systems that respond to user behavior
• Data-informed visual decision-making
• Automation of repetitive production tasks

Conclusion

The future is not AI versus designers — it is AI with designers. The most effective brands will emerge from this collaboration, where technology expands capability and humans define meaning.

Links

Contact

Table of contents

Introduction

AI as a Creative Tool, Not a Replacement

The Human Side of Branding

Practical Applications in 2025

Conclusion

Links

Reading time

  • 4 minutes

Share

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]]> Aeon Studio on Sketch Blog: A Milestone in Our Creative Journey https://www.aeonstudio.design/aeon-studio-on-sketch-blog-a-milestone-in-our-creative-journey/?utm_source=rss&utm_medium=rss&utm_campaign=aeon-studio-on-sketch-blog-a-milestone-in-our-creative-journey Thu, 04 Apr 2024 19:23:09 +0000 https://www.aeonstudio.design/?p=8616 Reading time: Date: Author: Aeon Studio on Sketch Blog One of our proudest moments in 2024 was being featured on the official Sketch Blog — a recognition of our creative process, our design philosophy, and the projects that shape who we are. For us, this wasn’t just exposure, but a milestone that underlines our place…

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  • Aeon Studio on Sketch Blog: A Milestone in Our Creative Journey

Reading time:

  • 3 minutes

Date:

Author:

Aeon Studio on Sketch Blog

One of our proudest moments in 2024 was being featured on the official Sketch Blog — a recognition of our creative process, our design philosophy, and the projects that shape who we are. For us, this wasn’t just exposure, but a milestone that underlines our place in the global design community.

Key Highlights from the Feature:

• Aeon Studio started as a small but powerful team — five core members collaborating with 20+ professionals worldwide.
• Our CEO, Dejan Ilić, began his career at 19, earned early recognition, and continues to lead with passion and purpose.
• Our design philosophy blends aesthetics + functionality + emotional connection, ensuring every project feels intuitive and meaningful.
• Challenges are part of the journey: balancing creativity with feasibility, integrating client feedback, and adapting to evolving design trends.
• Sketch has been a cornerstone of our process — enabling fast iterations, vector precision, and offline productivity.

Why This Matters:

Being featured on Sketch’s blog is more than a badge of honor — it’s a reminder that design stories from our corner of the world can inspire globally. It highlights the importance of tools, teamwork, and a vision that extends beyond borders.

Conclusion

For us at Aeon Studio, this milestone reflects both recognition and responsibility. We’ll continue designing with intention, pushing boundaries, and telling stories that resonate far beyond visuals.

Links

Go To Story

Sketch.com

Table of contents

Aeon Studio on Sketch Blog

Key Highlights from the Feature

Why This Matters

Conclusion

Links

Reading time

  • 3 minutes

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