Veseli Umageži Branding & Visual Identity

Where Istrian
Tradition Gets
Loud.

Family Hospitality, Reimagined.

Client

Veseli Umageži

Year of the project

2026

Project duration

1 month

Some brands are built to be noticed. Others are built to bring people together. For Veseli Umageži, we created a complete visual identity for a hospitality company rooted in the spirit of Istria—organising traditional local festivities, providing catering support, and supplying hospitality equipment for events of every scale. Bold typography, a distinctive orange and black palette, and character-driven symbols create an identity that feels local, energetic, approachable, and impossible to overlook.

Visual identity

Logo

Typo

Colors

Web

The challenge was to redefine Hotel Emaus through a contemporary identity that reflects its welcoming spirit and sense of place. From the visual language to the digital experience, every element was designed to communicate comfort, authenticity, and hospitality—creating a brand that connects with guests long before they arrive.

Website

Soon More from Veseli Umagezi

Veseli Umageži is built around the kind of energy that cannot be staged—the noise, warmth and togetherness of a real Istrian festa. We wanted the identity to carry that same spirit wherever it appears. The lion and the tower became bold, almost tribal characters, while orange, black and expressive typography give the brand a strong contemporary presence. It is local without being nostalgic, traditional without feeling old, and playful without losing its identity.

• Logo

Always original and unique.

With a wide range of products in various colors and designs, we crafted a visual and communicative identity that highlights the perfect harmony of style and practicality. Every element of the branding—from the logo to the packaging—was designed to reflect the dynamic and ever-evolving world of Apple users.

• Typography

Beautiful letters here.

The combination of Proxima Nova Alt and Bebas Neue ensures a modern, professional, and structured visual identity, balancing readability with strong typographic contrast.

• Colors

A dance of pigments.

A carefully selected color palette reflects innovation, precision, and creativity, establishing a strong and recognizable brand presence across all applications.

The visual identity of the Apple Oprema brand is based on a carefully selected color palette that reflects the brand’s core values: technology, innovation, precision, and aesthetic purity. Each color in the system has its purpose and contributes to the brand’s coherence across digital and physical applications.

• Viriatin (dark blue) – A symbol of stability, trust, and technological precision. This color emphasizes the brand’s seriousness and premium quality.

• Berouar (turquoise) – Brings freshness and modernity, reflecting the innovative spirit of technology.

• Turkiz (intense magenta) – Dynamic and bold, representing creativity and passion for design and aesthetics.

• Rarrad (red) – Highlights energy, determination, and the brand’s strong market presence.

• Ouruar (orange) – Symbolizes warmth, user-friendliness, and optimism, which are key aspects of the Apple Oprema brand.

• Vervidis (warm orange) – Connects technological precision with creative expression, ensuring balance in the visual identity.

• Sunriz (soft yellow) – Brings a sense of brightness and lightness, complementing the palette with a subtle yet effective finishing tone.

These colors create a distinctive visual identity for the Apple Oprema brand, emphasizing its connection to cutting-edge technology and minimalist design, in the spirit of Apple aesthetics.

• Other

Design and packaging

The design and packaging embody a balance of aesthetics and functionality, ensuring a premium, cohesive, and visually striking brand experience.

Website • eCommerce

Design

A seamless and visually compelling eCommerce experience, designed for clarity, efficiency, and brand consistency across all digital touchpoints.

Creative Infinity