Where Umag
Meets Over
Coffee.
Where Umag
Meets Over
Coffee.
A familiar city ritual, given a contemporary identity.

Client

Gradska kavana Umag

Year of the project

2019

Project duration

2 months

Website

www.gradskakavanaumag.com

A city café is more than a place for coffee—it is part of the rhythm, character, and everyday life of the city itself. For Gradska kavana Umag, we created a refreshed visual identity and a new website designed to reflect its central role in the city. The result combines contemporary elegance with a welcoming hospitality feel, creating a cohesive brand experience across both physical and digital touchpoints.
The challenge was to redefine Inistria’s identity in a way that truly reflects their significant evolution. Originally, they were known for distributing family farm products – from olive oils and wines to lamb and fresh produce. However, Inistria has outgrown these beginnings, transforming into a leading distribution company specializing in alcoholic and non-alcoholic beverages.

• Typography

Beautiful letters here.

The combination of Proxima Nova Alt and Bebas Neue ensures a modern, professional, and structured visual identity, balancing readability with strong typographic contrast.

• Colors

A dance of pigments.

A carefully selected color palette reflects innovation, precision, and creativity, establishing a strong and recognizable brand presence across all applications.

The visual identity of the Apple Oprema brand is based on a carefully selected color palette that reflects the brand’s core values: technology, innovation, precision, and aesthetic purity. Each color in the system has its purpose and contributes to the brand’s coherence across digital and physical applications.

Viriatin (dark blue) – A symbol of stability, trust, and technological precision. This color emphasizes the brand’s seriousness and premium quality.

Berouar (turquoise) – Brings freshness and modernity, reflecting the innovative spirit of technology.

Turkiz (intense magenta) – Dynamic and bold, representing creativity and passion for design and aesthetics.

Rarrad (red) – Highlights energy, determination, and the brand’s strong market presence.

Ouruar (orange) – Symbolizes warmth, user-friendliness, and optimism, which are key aspects of the Apple Oprema brand.

Vervidis (warm orange) – Connects technological precision with creative expression, ensuring balance in the visual identity.

Sunriz (soft yellow) – Brings a sense of brightness and lightness, complementing the palette with a subtle yet effective finishing tone.

These colors create a distinctive visual identity for the Apple Oprema brand, emphasizing its connection to cutting-edge technology and minimalist design, in the spirit of Apple aesthetics.

• Other

Design and packaging

The design and packaging embody a balance of aesthetics and functionality, ensuring a premium, cohesive, and visually striking brand experience.

Inistria
Website • eCommerce
A seamless and visually compelling eCommerce experience, designed for clarity, efficiency, and brand consistency across all digital touchpoints.

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