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Goat 34 – identity, performance & sports excellence. Goat 34 – identity, performance & sports excellence. Don’t think. Play sport.…
Goat 34 – identity,
performance &
sports excellence.
performance &
sports excellence.
Goat 34 –
identity,
performance
& sports
excellence.
identity,
performance
& sports
excellence.
Don't think. Play sport.
Client
Goat 34
Year of the project
2022
Project duration
2 month
Designing Goat 34’s visual identity meant shaping a brand that unites athletic determination with contemporary aesthetics. Taking inspiration from their collaboration with Ivano Balić, we created a system that reflects heritage, credibility, and the relentless pursuit of excellence. The identity embraces bold contrasts and dynamic forms, capturing both the spirit of competitive sports and the vision of a modern lifestyle brand. Goat 34 is thus positioned not only as a manufacturer of quality sports equipment, but also as a symbol of ambition and resilience.
Goat 34 entrusted us with building a brand identity that resonates with athletes and sports enthusiasts alike. Our approach combined expressive typography, energetic visuals, and a color palette that conveys power and movement. The partnership with Croatia’s most iconic handball player adds depth and authenticity, turning the brand into a narrative of legacy and progress. With its online store and digital platform currently in development, Goat 34 is set to deliver a seamless brand journey that connects performance, trust, and design innovation.
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