The Future of Branding: How AI and Human Creativity Work Together
Reading time: Date: Author: Introduction Branding has always been about emotion, storytelling, and connection. But in 2025, the rules of…
- Color of the Year 2024: Peach Fuzz — Why It Matters and How to Use It
Reading time:
- 3 minutes
Date:
Author:
- Ana Kovačević
Color of the Year 2024: Peach Fuzz — Why It Matters and How to Use It
Each year, a single color captures the cultural spirit of the moment. For 2024, Pantone selected Peach Fuzz — a soft, warm hue that reflects community, tenderness, and optimism. But beyond symbolism, how can this color be applied in branding and design today?
Image borowed from: inspirationswholesale.co.uk
The Psychology of Peach Fuzz:
Warmth and approachability
A sense of comfort and connection
Gentle optimism in a complex world
How to Use It in Design:
Digital Media: Buttons, CTAs, highlight gradients in UI/UX.
Branding & Print: Packaging accents, textured backgrounds, subtle overlays.
Marketing Collateral: Lifestyle imagery with peach tones, photography filters, typography highlights.
Aeon Studio Tips:
Combine Peach Fuzz with neutral palettes (grays, off-whites) for timeless balance.
Pair with bold contrasts (teal, navy, emerald) to create striking modern visuals.
Use sparingly as an accent in corporate design — or boldly as a hero color in lifestyle branding.
Conclusion
2024 is less about chasing “what’s new” and more about redefining the familiar. For brands, the opportunity lies in balancing modern functionality with emotional resonance. These trends are not just styles — they’re strategic choices for staying relevant.
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