Inistria
Inistria – impactful brand identity that inspires trust. InistriaBrand that inspirestrust. A healthy and green approach, driven by perfection. Client…
One of the first
web stores in
Croatia.
web stores in
Croatia.
One of
the first
web
stores in
Croatia.
the first
web
stores in
Croatia.
Quality was always our middle name.
Client
Apple oprema
Year of the project
2014
Project duration
6 months
Colors define life, life is in colors, and with accessories in every shade, so is the brand itself. The rebranding of Apple accessories was not just about aesthetics—it was about creating a seamless experience that blends multifunctionality, diversity, and personalization.
The challenge was to redefine the identity of Apple accessories in a way that reflects their versatility. Whether for productivity, creativity, or entertainment, the brand now embodies the idea that accessories are more than just add-ons—they are essential tools for self-expression and efficiency.
• Logo
Always original and unique.
With a wide range of products in various colors and designs, we crafted a visual and communicative identity that highlights the perfect harmony of style and practicality. Every element of the branding—from the logo to the packaging—was designed to reflect the dynamic and ever-evolving world of Apple users.
• Typography
Beautiful letters here.
The combination of Proxima Nova Alt and Bebas Neue ensures a modern, professional, and structured visual identity, balancing readability with strong typographic contrast.
• Colors
A dance of pigments.
A carefully selected color palette reflects innovation, precision, and creativity, establishing a strong and recognizable brand presence across all applications.
The visual identity of the Apple Oprema brand is based on a carefully selected color palette that reflects the brand’s core values: technology, innovation, precision, and aesthetic purity. Each color in the system has its purpose and contributes to the brand’s coherence across digital and physical applications.
• Viriatin (dark blue) – A symbol of stability, trust, and technological precision. This color emphasizes the brand’s seriousness and premium quality.
• Berouar (turquoise) – Brings freshness and modernity, reflecting the innovative spirit of technology.
• Turkiz (intense magenta) – Dynamic and bold, representing creativity and passion for design and aesthetics.
• Rarrad (red) – Highlights energy, determination, and the brand’s strong market presence.
• Ouruar (orange) – Symbolizes warmth, user-friendliness, and optimism, which are key aspects of the Apple Oprema brand.
• Vervidis (warm orange) – Connects technological precision with creative expression, ensuring balance in the visual identity.
• Sunriz (soft yellow) – Brings a sense of brightness and lightness, complementing the palette with a subtle yet effective finishing tone.
These colors create a distinctive visual identity for the Apple Oprema brand, emphasizing its connection to cutting-edge technology and minimalist design, in the spirit of Apple aesthetics.
• Other
Design and packaging
The design and packaging embody a balance of aesthetics and functionality, ensuring a premium, cohesive, and visually striking brand experience.
Website • eCommerce
A seamless and visually compelling eCommerce experience, designed for clarity, efficiency, and brand consistency across all digital touchpoints.
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Apple oprema
One of the firstweb stores in Croatia. One of the first web stores in Croatia. Quality was always our middle…